Shortening The Marketing Route Of Our Fruit

As a quality-oriented grower-driven marketing company, our primary emphasis is on shortening the marketing route of our fruit. We do this by using efficient supply chains and an extensive distribution network, specifically developed in our local and international markets.

We’ve adopted this approach to maximise the returns to our producers, who are all based locally in the Tzaneen area of South Africa’s Limpopo province.

Tzaneen Train Bridge

Marketing

South Africa

Local marketing

We have been involved in local marketing within South Africa since 2005. Initially we focused on municipal markets, but have grown to include supermarket chains, category managers and value-adding entities in our marketing strategy to optimise producer returns even further. On the avocado front, the local market is an essential outlet for the greenskin cultivars. The Hass cultivar is extensively used in ‘ripe and ready’ programmes as its popularity among local consumers has been growing constantly. Leandré Buys is Afrupro’s Marketing Specialist. Contact Leandré for any marketing, branding or public relations related enquiries on +27 (0) 81 428 6341. Joey Barnard is responsible for Afrupro’s logistical programmes. Contact Joey for any logistics related enquiries on +27 (0) 71 685 4352
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International Marketing

Over the past 17 seasons, we have developed a strategically laid out and well-balanced marketing network in Europe and the UK that considers all the variables of each particular season and cultivar to ensure we optimise our returns. The network comprises different importers and category managers in every important market segment to cover a wide base of programmes to supermarkets and other well-established outlets. Sound, long-term relationships are key to the success of this campaign. Afrupro’s Commercial Manager, Brenda Greyvensteyn is responsible for Afrupro’s international marketing. Contact Brenda for any international marketing related enquiries on +27 (0) 79 972 5134.

Packaging

 

Afrupro Packers Tzaneen

The Afrupro offices and pack house is located in Politsi (11km from Tzaneen), from where we coordinate all the logistical and packing programmes between our avocado and litchi growers and the different packing and market opportunities. The pack house has been operating since 1988. The Afrupro Packers General Manager is Johan van Eeden, who can be contacted on +27 (0) 60 749 2446 for any pack house related enquiries. Joao Dos Ramos is the Pack House Manager and can be contacted on +27 (0) 60 555 7821 for any pack house related enquiries. Hansie Grobler is the Assistant Pack House Manager and can also be contacted on +27 (0) 64 759 9641 for any pack house related enquiries.

Afrupro Packers George

Afrupro also established a second pack house in George in the Western Cape.

For any pack house related enquiries in George, contact Guy Witney on +27 (0) 73 526 5047 or Andrew Moolman on +27 (0) 82 688 9911.

Technical

 

Pre- and Post-Harvest Technical Issues

Working closely with AgriTechnovation, we assist our farmers with the pre- and post-harvest process, including collection, cooling, cleaning, sorting and packing. For any pre- and post-harvest related issues or enquiries, please contact Emé Volschenk on +27 (0) 78 799 0157 or Jovan Erasmus from AgriTechnovation +27 (0) 83 302 3998.

Accreditation

Afrupro assists all growers with their accreditation process, from GlobalGAP to Rainforest Alliance. For any accreditation enquiries, please contact Belinda or Clinton van der Merwe on +27 (0) 72 877 0184.